E&A’s Pashminas Make Charity Fashionable
Posted on January 10 2017
Color-drenched, lightweight, packable pashminas are a perfect gift for any woman who gets a little chilly in the movies, on a flight or in a restaurant. Just unfold it and drape it across the shoulders or loop it around the neck for easy style and warmth combined. Now imagine if that same pashmina made it possible to support a cancer patient, a child managing autism or a women overcoming heart disease? Evelyn & Arthur marries the elegance and usefulness of pashminas with supporting local charities in a way that has become a signature. Each month, sales of specially colored E&A pashminas support a local nonprofit, and Evelyn & Arthur will also work with their customers to sell pashminas to support additional causes near and dear to their customers’ hearts. In the beginning, Evelyn & Arthur used to give the versatile pashminas to nonprofits as gifts; but now, the boutiques find that selling the accessories and donating a percentage of sales back to the organization is more effective. If an organization wants to encourage sales with an in-store event, Evelyn & Arthur can offer that particular hue of pashmina for a week or month, giving the organization’s supporters a chance to buy and share. E&A’s pashmina program has gained such a following over the last five or six years that now store managers are approached regularly by people wanting to participate. “Now it’s become a thing, and I think that’s great,” said Evelyn & Arthur CEO Adrianne Weissman. Support Local Charities Through Evelyn & Arthur: January – pink pashmina sales support Susan G. Komen South Florida and breast cancer research (Adrianne is a survivor!) February –orange pashmina sales support the Gift of Life Marrow Registry March – red & winter white pashmina sales for Women's History Month April – teal pashmina sales for Sexual Assault Awareness month May – green pashmina sales support The Great Give, an online giving campaign through the Community Foundation of Palm Beach and Martin counties
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